Eastern Communications’ brand relaunch brings together tech innovations with human connections

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With Eastern Communications, it’s always about a strong and personal connection.

This is the promise of Eastern Communications as it relaunches the brand through its “Our Strong Connection” campaign after 138 years of providing customers with reliable and affordable connectivity products and delighting them with personalized service and thoughtful solutions to their business needs.

Eastern Communications is one of the country’s premier telecommunications companies, pioneering the first data center in the country and trail blazing paths for connectivity in this part of the Pacific. Operating in strategic locations of Metro Manila, Baguio, Cavite, Laguna, Batangas, and Cebu, its 138-year legacy includes long-standing partnerships with industry players, government agencies, institutions, small- and medium-sized enterprises (SMEs), and, today, even households.

The trusted business connectivity solutions provider stays on top of quality management standards by being the first and only major telecommunications company to secure the prestigious ISO 9001:2015 certification.

In an era where connectivity brings rich opportunities for growth, Eastern Communications is committed to not only bringing its portfolio of dependable and affordable internet, data, and voice products, and relevant business-centric managed offerings to new horizons but also highlighting the importance of human connections through its unique brand of “high tech and high touch” service.

“This is our two-pronged approach to our new brand – high tech means that we offer products and services that are at par with other telecommunication companies but we are also high touch as we offer personalized customer service to our clients. While we strive to give our customers products and services that are both timely and innovative, we will never lose sight of the people who will actually use the technology,” shared Eastern Communications Marketing Division Head Catherine Muynila.

The clarion call of the campaign is to “bring back the human connection in the business of communications technology” and a re-commitment of Eastern Communications to their clients to providing them with personalized service and customized solutions to fit a client’s business needs. From entrepreneurs to established companies, Eastern Communications promises to become the partner of businesses of all sizes in achieving their goals and their bridge to overcoming obstacles that they encounter along the way.

“What makes Eastern Communications unique is that we are large enough and with our long history, have expertise at par with other large telcos but we are just the right size to deliver on our promise of responsive and personalized customer service. We are business made especially personal,” Muynila explained.

With High Tech, Easter Communications is set to unveil this year its exciting internet portfolio, including its Internet Direct Service (IDS) products and new products specific to the SME industry. Eastern Communications will also continue its network modernization program to provide even stronger connections to its current customers.

Today, Eastern Communications sets out to bring the competitive advantage and possibilities of the digital age to more companies and entrepreneurs in the company. With its bandwidth capability, array of services and commitment to provide personalized service, the company is inviting more businesses and households to discover the “strong connection” Eastern Communications can provide.

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