Eastern Communications, one of the country’s leading telecommunications companies, took home a Gold Anvil for their Our Strong Connection Campaign at the recently concluded 54th Anvil Awards Gabi ng Parangal at the Marriott Grand Ballroom.
Organized by the Public Relations Society of the Philippines (PRSP), the Anvil Awards recognizes outstanding PR campaigns to help advance the PR profession by promoting adherence to the highest standards and excellence in the PR practice.
A winning entry in the Public Relations Program Directed at Specific Stakeholders category, the Our Strong Connection campaign was focused on relaunching the Eastern Communications brand. The campaign’s clarion call is to bring back the human connection in the business of communications technology. This internal communications initiative was aimed at defining the company’s unique brand as being “high tech”, as they provide innovative services that are at par with other telecommunication companies and “high touch” with their personalized customer service.
“We’re more than honored that PRSP Anvil Awards acknowledged the efforts for the rebranding campaign. This campaign was an opportunity for us to reconnect internally and to embody the idea of connectedness to our customers while, at the same time, enabling other companies and industries experience our strong connection through our products and solutions,” shared Eastern Communications Co-Coordinator Atty. Aileen Regio.
Eastern Communications looks forward to continuing the “strong connection” within the company and to satisfying more businesses and households with new and innovative product lines and services.